Friday, February 22, 2008
Putting It All Together The White Hat Way
Right now I'm spending many hours per day working on my Laurie's Cobalt World website. I want the site to be attractive, professional, user friendly, honest, and FOUND. A process called Search Engine Optimization (SEO) helps me develop my website in such a way that folks who want what I sell can find me.
I took online SEO classes for this a while back. They are pretty intense and make one want to pull one's hair out sometimes, but they are excellent classes. There are many legitimate techniques for making your website more findable and usable. While a few of them are "make or break" rules, most things that I can do make just a little difference. But when you put a lot of little differences together, you find that you are reaching your goals.
Using the right conditioning formula with your rabbits is not going to give you a winning herd. Neither is using stock from the "right" lines. Just because you linebreed doesn't necessarily mean that you are heading in the right direction. Culling out rabbits with bad teeth doesn't suddenly make your other rabbits win. And good husbandry alone is not sufficient.
However, if you put them all together and do each of them well, your herd will reflect the quality that you are looking for.
Oh, I forgot one other thing. In SEO, you have to be patient. Changes you make now may not show up in Google or in visitor numbers or in sales for quite some time. A change I make on my website today may not fully mature for six months or more.
So, putting it all together and being patient for the results is the real secret of producing a great rabbitry.
I've recently learned something else about SEO gurus. Some are referred to as Black Hats and some are White Hats (I'm strictly a White Hat). Black Hats are always looking for ways around the rules. They look for and exploit loop holes. They say that they rarely get caught and simply reap the rewards. But the truth is that a few of them do get caught and get totally banned from search engines, making it really hard to find their sites. White Hats concentrate on making a good product, describing things accurately, increasing credibility and trust, and so forth.
I hate to say it, but we have some of each in rabbits, too. Black hats spend their energy in trying to keep gene pools out of other breeder's barns, schmooze up judges, take advantage of newbies, and so forth.
Don't waste your energy on Black Hat techniques. Doing all of the right things to build a quality herd is your best investment. Attend to the little things, make sure you include the necessarily things, give your barn time to show the results of your decisions, and sleep well at night knowing that you put it all together the White Hat way.
And yes, I'd love it if you'd put a link to Laurie's Cobalt World, http://cobalt-world.com/ on your website or if you'd email your friends and invite them to visit!
Laurie ¶ 12:43 PM
I took online SEO classes for this a while back. They are pretty intense and make one want to pull one's hair out sometimes, but they are excellent classes. There are many legitimate techniques for making your website more findable and usable. While a few of them are "make or break" rules, most things that I can do make just a little difference. But when you put a lot of little differences together, you find that you are reaching your goals.
Using the right conditioning formula with your rabbits is not going to give you a winning herd. Neither is using stock from the "right" lines. Just because you linebreed doesn't necessarily mean that you are heading in the right direction. Culling out rabbits with bad teeth doesn't suddenly make your other rabbits win. And good husbandry alone is not sufficient.
However, if you put them all together and do each of them well, your herd will reflect the quality that you are looking for.
Oh, I forgot one other thing. In SEO, you have to be patient. Changes you make now may not show up in Google or in visitor numbers or in sales for quite some time. A change I make on my website today may not fully mature for six months or more.
So, putting it all together and being patient for the results is the real secret of producing a great rabbitry.
I've recently learned something else about SEO gurus. Some are referred to as Black Hats and some are White Hats (I'm strictly a White Hat). Black Hats are always looking for ways around the rules. They look for and exploit loop holes. They say that they rarely get caught and simply reap the rewards. But the truth is that a few of them do get caught and get totally banned from search engines, making it really hard to find their sites. White Hats concentrate on making a good product, describing things accurately, increasing credibility and trust, and so forth.
I hate to say it, but we have some of each in rabbits, too. Black hats spend their energy in trying to keep gene pools out of other breeder's barns, schmooze up judges, take advantage of newbies, and so forth.
Don't waste your energy on Black Hat techniques. Doing all of the right things to build a quality herd is your best investment. Attend to the little things, make sure you include the necessarily things, give your barn time to show the results of your decisions, and sleep well at night knowing that you put it all together the White Hat way.
And yes, I'd love it if you'd put a link to Laurie's Cobalt World, http://cobalt-world.com/ on your website or if you'd email your friends and invite them to visit!
Laurie ¶ 12:43 PM
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I could relate to that Laurie. The business world is filled with Black Hats. The easy way out they call it. So if people start to treat rabbits as business they will always be tempted to cross over to Darth Vader's camp. That is why, we always need LUKE in everyone of us to balance up the FORCE...
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